History and Background
The Buick Riviera Coupe debuted in 1963 as a new model within the Buick lineup and marked a significant step in the evolution of the American personal luxury car. The model was introduced to give Buick a more distinctive and technical profile within General Motors, featuring its own body style rather than a shared GM design. The first-generation Riviera, which includes the 1964 model year, was designed under the leadership of Bill Mitchell and is considered one of the most recognizable designs of the 1960s.
The 1964 Buick Riviera Coupe is from the early production run of this model series. During this period, the car was positioned as a luxury coupe with an emphasis on style and comfort, in a segment that set itself apart from more conventional American two-door models. The first generation was relatively exclusive for its time and was produced in numbers significantly lower than those of many mainstream full-size models, which contributed to the Buick Riviera Coupe’s status as a less common sight among the lineup of the 1960s.
Technically and stylistically, the Buick Riviera Coupe aligned with the growing interest in powerful yet elegantly designed coupes. The model was marketed as a car for customers seeking more individuality than a standard sedan or hardtop could offer, without compromising the level of comfort that characterized Buick during those years. As a result, the Riviera carved out its own niche within the range of American luxury cars.
Features and Distinguishing Characteristics
The 1964 Buick Riviera Coupe stands out for its sharp, clean-lined body shape and the fact that, during this period, the model was still part of the first generation. The elongated hood, low roofline, and relatively understated ornamentation give this model a distinctive character within the American automotive industry of the mid-1960s. The coupe design underscored the model’s character as a two-door, style-oriented variant.
This Buick Riviera Coupe is in running condition. Both the interior and exterior have a few imperfections. Currently, the car is leaking some fluid. These characteristics are typical of a vehicle of this age, in which signs of wear and technical issues are common, and in which details of construction and finish are still clearly linked to the production methods of that period. Within Buick’s history, the Riviera remains a model that set itself apart from more traditional luxury cars, with its own unique positioning and a distinct design philosophy.
Summary
The 1964 Buick Riviera Coupe is an early version of a model that holds an important place in the history of Buick and the American personal luxury car. The car is in running condition and has some imperfections to the interior and exterior, and there is currently a minor fluid leak. To get a good idea of the lot, we recommend that you attend the viewing day.
PLEASE NOTE: This car is being auctioned online by Classic Car Auctions.
This car is being offered in the Classics Sports Cars Summer Auction. The car is available for viewing during the viewing days. The listed amount represents the lower end of the estimated value. Bidding starts at ? 10,000.
Bid now via:
www.classiccar-auctions.com/en/lot-details/34672
Auction
- Opening: Friday, July 24, 2026, at 5:00 p.m.
- Closing: Wednesday, August 19, 2026, starting at 8:00 p.m.
Location
Anthony Fokkerweg 7
1422 AE Uithoorn
Netherlands
Viewing Days
- Friday, August 14, 10:00 a.m. – 4:00 p.m.
- Tuesday, August 18, 10:00 a.m. – 4:00 p.m.
For more information about the auction, viewing days, and the full selection, visit:
www.classiccar-auctions.com
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Transportation
After the auction, we can arrange transportation.
- Within the Netherlands: €250, excluding VAT.
- Outside the Netherlands: transportation upon request.
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