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History of Land Rover
The Land Rover Series range, originating in 1948, evolved into the Defender model, officially launched in 1983 and concluding its continuous run in January 2016 after an impressive 67-year history. Initially inspired by the US-built Willys Jeep post-World War II, Land Rovers gained widespread longevity, with a claim in 1992 that 70% of all vehicles ever manufactured were still in use. Throughout its production span, the Defender and Series ranges maintained a distinctive international presence, being exported, manufactured, and produced under license by various companies in diverse markets. These markets included Australia, Southern and North Africa, Turkey, Brazil, Pakistan, Malaysia, and more.

In a strategic move to tap into the US market, Land Rover entered the North American scene in 1993, following the successful introduction of the Range Rover brand in 1987. This move aimed to provide a sophisticated alternative to the Jeep Wrangler, catering to adventurous buyers. However, economic challenges led Land Rover to withdraw from the North American and Canadian markets in 1997. The Defenders offered in the US during the 90s underwent significant modifications compared to those destined for Land Rover’s other export markets. Subsequent amendments to federal safety regulations ultimately compelled Land Rover to entirely remove the Defender from the US market in 1997. Consequently, the company redirected its focus towards the production of upmarket Discovery and Range Rover models, built from the ground up.