American ‘Independent’ Automakers – AMC to Willys 1945 to 1960 Book

The independent automakers who had survived the depression of the 1930s had flexibility and enough capital from the war to be the first to launch all-new models for a car-starved nation. So lucrative was the American post-war car market that new automobile companies were also formed to cash in on the pent-up demand for new cars. This is their story told through text and the use of contemporary brochures, period literature, factory photos, road test info, and over 90 new, previously unpublished colour photos of restored examples to relate the importance of these historic vehicles.

American ‘Independent’ Automakers 1945-1960 covers the attempts by major makes, such as Kaiser-Frazer, Willys, Packard, Studebaker, Tucker, Nash, and Hudson, to compete with the ‘Big Three’ in America. The ‘Independents’ were the first to introduce all-new models in an attempt to increase their market share and ensure the future.

In addition, dozens of backyard enthusiasts such as Cunningham, Fitch, Darrin, Williams, etc, were trying to design the perfect American sports car.

A similar number endeavoured to build small, economical cars, such as Davis, Allstate, Playboy, Crosley, and the diminutive King Midget, yet all were ultimately doomed to fail.

There were steam cars, microcars, three-wheel cars, and flying cars, all competing to capture the consumer’s fancy and become significant builders in the years following World War II.

Detailed captions and supportive text combine with the use of contemporary brochures, period literature, factory photos, and over 90 new, previously unpublished colour photos of restored examples to relate the importance of these historic vehicles. This book looks at all the major makers, focusing on the innovations, unique styling and features, and why, ultimately, all failed.

• Comprehensive guide to the complete model ranges
• Deeply researched history reveals many little known facts
• Unique and rare models
• Production data and main features on individual models
• Issue dates, codes and packing for individual models and variations
• 120 high quality colour photographs, original ads, factory photos and brochure images
• Engine and detail photos
• Index allows for quick access to specific makes and models