It’s been a while since we updated you with some news about where Dyler is as a business, what we are doing, and what we are planning to do with our classic car listings in the future.
Over the last year, we have grown far bigger, and far quicker than we expected. We now have over 17,000 classic and modern classic cars listed for sale on our website. What’s more, 4,000 of these have been added since the start of 2021 alone.
We can confidently say that the majority of the cars we have listed are also sold through some of the most respected dealers within the classic car world. As a business, we have made our biggest gains in Europe - namely in the United Kingdom, the Netherlands, and Germany.
Within these three countries, our biggest dealers are Gallery Aaldering, Hofman Leek, ClassicMaster, and E&R Classics in the Netherlands; Talacrest, Hexagon Classics, and Girardo & Co in the UK. Our largest German clients are RD Classics Emmerich, GT-A racing GmbH, and Old Timer Aubele.
The State of The Classic Car Market in Germany in 2021
Our plans for growth in Germany should not be a surprise. After all, the German market is the largest for classic and modern classic cars in Europe. By the end of 2020, over 2,000,000 classic and modern classic cars were registered on German roads.
From 2018 to 2020, the number of classics bought in Germany jumped from 675,000 to 857,039 - an increase of 26% over two years.
Furthermore, 43% of German car enthusiasts questioned by the Allensbach polling institute stated they were “happy” when they saw a classic car on the road. Meanwhile, 35% of those asked said that collectable cars “contribute to the preservation of technical cultural heritage.”
What’s Popular in The German Classic Car Market?
According to a 2020 report about the German classic car market by online-oldtimers.com, domestic models are the most popular with 72% of the market share taken by German manufacturers. The most popular makes are Mercedes-Benz, Volkswagen, Porsche, BMW, and Opel.
The most desirable models are from the 1950s-70s, and include the BMW 3.0 CSL ‘Batmobile’, the Porsche 911 Turbo (930), and Mercedes 600. There is also a consistent demand for classic VW models including the Golf (and its US-derivative, the Rabbit), the Beetle, the Karmann-Ghia, the Thing, and the Transporter.
Amongst Millennial classic car buyers, there is an emerging appetite for youngtimers - or cars built from the mid-1980s to the mid-2000s - for under EUR 20,000 due to their affordability. Popular models include the BMW 5 Series (E34), BMW 3 Series (E36), Mercedes E-Class (W124)o, and Porsche 911 (996).
What Does The German Classic Car Market Have To Do With Dyler, then?
n-line with our recent growth and the current trends within the German classic car market, we will be launching a dedicated German-language version of Dyler for buyers in Germany who are seeking to take their first steps in the world of classic cars, or add to their existing car collection.
Over the last year, our online magazine section has also featured a variety of names and cars important to German car culture, including an interview with former Le Mans winner and DTM champion, Mike Rockenfeller, and how the school of functionalist design influenced the much-loved Porsche 911.
What’s more, we have also written a series of buyers guides about popular modern classic cars from Germany including the Porsche 996, and the Mercedes E55 AMG.
In short, we are seeking to make classic car ownership as easy as possible for each of our target markets. Given Germany’s position as Europe’s largest consumer of classic cars, we believe it’s a good place to start.
What Can You Expect From the German Version of Dyler?
In terms of both dealers and buyers, nothing will change. Accounts for both types of user will still remain free as they are now. What’s more, the UX will not change. This means that Dyler.de will still have the same interface which has been praised for its ease of use by both classic car dealers and classic car enthusiasts.
Please note that if you are a dealer, you will also need to register for a Dyler account to advertise your car.
For more information on how to sign up for your Dyler account, please click here to read our in-depth guide on how to do so.
We hope that this information has been helpful in the context of what we are doing as a business and where we are heading in the future. The German language version of Dyler will be the first of a series of translated and geographically-targeted versions of our website for our largest markets.
If you do not feel that we have sufficiently informed you about our plans and the benefits that Dyler.de will bring, please do not hesitate to contact us by sending an email to [email protected]. Alternatively, you can also get in touch with us by sending us a Facebook message
All of the cars listed and mentioned in this story are for sale on Dyler. Please click here to take a look through all of our classic cars listed with dealers in Germany.